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Examples:<\/strong><\/p>\n\n- Thematic articles<\/strong>: contributions on topics such as mediation techniques, conflict resolution strategies and communication.<\/li>\n
- Case studies<\/strong>Anonymised descriptions of successful mediation processes or less successful mediations in which the learning moments are emphasised.<\/li>\n
- Guest contributions<\/strong>Articles by colleagues or experts from related fields.<\/li>\n<\/ul>\n
Recommendations for practice:<\/strong><\/p>\n\n- Regularity<\/strong>: Set yourself a fixed publication rhythm in order to remain continuously present.<\/li>\n
- Offer added value<\/strong>Make sure that your posts offer real added value for your readers.<\/li>\n
- Involve readers<\/strong>Encourage your readers to comment and discuss.<\/li>\n<\/ul>\n
Risks:<\/strong><\/p>\n\n- Depth of content<\/strong>Superficial contributions without technical depth can undermine your credibility.<\/li>\n
- Orphanage<\/strong>An irregularly maintained blog can quickly lose relevance.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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<\/h4>\n3. podcasts – straight to your ears and right into your heart<\/strong><\/h3>\nPossibilities:<\/strong> Podcasts are a great way to build a personal connection with potential clients and increase your reach. You can talk about different aspects of mediation, conduct interviews with experts and provide your listeners with practical examples and tips. Podcasts are niche products, but the listeners who want to hear you want a direct line to you. It is therefore also permitted and encouraged to talk about the idiosyncrasies of your business, the special people in your environment, etc.<\/p>\nExamples:<\/strong><\/p>\n\n- Thematic series<\/strong>Series and seasons on special topics such as family mediation, business mediation or conflict management in everyday life.<\/li>\n
- Interview sequences<\/strong>Discussions with other mediators, lawyers or psychologists.<\/li>\n
- Listener questions<\/strong>Answering questions that listeners send you.<\/li>\n<\/ul>\n
Recommendations for practice:<\/strong><\/p>\n\n- Professional technology<\/strong>Invest in good recording equipment for high sound quality.<\/li>\n
- Clear editorial plan<\/strong>Plan your episodes in advance and stick to a fixed publication rhythm.<\/li>\n
- Authenticity<\/strong>Be authentic and personal in your recordings to build a connection with your listeners.<\/li>\n
- Key idea:<\/strong> What do you as a listener want from a good podcast? Put it into practice!<\/li>\n<\/ul>\n
Risks:<\/strong><\/p>\n\n- Time required<\/strong>Podcasts are time-consuming to produce. Think carefully about whether you have the resources for it, or better still: free them up!<\/li>\n
- Continuity<\/strong>A podcast that appears irregularly or suddenly cancels is a disappointment!<\/li>\n<\/ul>\n
4. social media – <\/strong>Professional only, please!<\/strong><\/h3>\nPossibilities<\/strong>Social media platforms such as LinkedIn, Facebook and Instagram offer excellent opportunities to position yourself as an expert and get in touch with potential clients. LinkedIn in particular is important in a professional context. Here you can show expertise, objectivity, personality and decisiveness. And much more besides.<\/p>\nExamples:<\/strong><\/p>\n\n- LinkedIn profiles<\/strong>: Detailed profiles presenting your experiences, recommendations and successes.<\/li>\n
- Facebook page<\/strong>Regular updates on your activities, events and new blog posts.<\/li>\n
- Instagram posts<\/strong>: Visual insights into your work, quotes and short tips on conflict resolution.<\/li>\n<\/ul>\n
Recommendations for practice:<\/strong><\/p>\n\n- Consistency<\/strong>: Make sure that your posts appear regularly and fit together. In terms of content, but also visually. Instagram in particular is increasingly(?) focussing on ensuring that the posts present an attractive overall appearance.<\/li>\n
- Interaction<\/strong>Responds to comments and messages to build an active community.<\/li>\n
- Content strategy<\/strong>Develop a strategy for what content you want to publish, when and how.<\/li>\n<\/ul>\n
Risks:<\/strong><\/p>\n\n- Overload<\/strong>Playing too many platforms at the same time can quickly become overwhelming. Choose the platform that suits your goals. The keyword Secondary utilisation<\/strong> must not go unmentioned here!<\/li>\n
- Unprofessional content<\/strong>Make sure that all content is professional and relevant in order to maintain and build your credibility. This is also possible with private content, but you must at least have (and communicate) an idea of the extent to which this content contributes to your professionalism in the context of your communication strategy.<\/li>\n<\/ul>\n
For example, years ago I used my love of long-distance hiking to give my ideas on mediation and conflict a narrative framework that allowed me to present these ideas more clearly and concisely. And who knows, maybe that has brought one or two clients or turned them off. No risk, no fun.<\/em><\/p>\n<\/div>