{"id":13973,"date":"2024-06-03T11:37:28","date_gmt":"2024-06-03T09:37:28","guid":{"rendered":"https:\/\/dev.inkovema.de\/?p=13973"},"modified":"2025-08-06T08:37:06","modified_gmt":"2025-08-06T06:37:06","slug":"marketing-approaches-mediation-services-market-positioning-andre-niedostadek-174","status":"publish","type":"post","link":"https:\/\/dev.inkovema.de\/en\/blog\/marketing-approaches-mediation-services-market-positioning-andre-niedostadek-174\/","title":{"rendered":"Marketing approaches for mediation services &#8211; Part 1: Market positioning. In conversation with Prof Andr\u00e9 Niedostadek (INKOVEMA Podcast #174)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 sep-underline sep-solid fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:16;--minFontSize:16;line-height:1.5;\"><h4>INKOVEMA Podcast &#8222;Well through time&#8220;<\/h4><\/h4><\/div><div class=\"fusion-title title fusion-title-2 sep-underline sep-solid fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\"><h1>#174 &#8211; Marketing approaches for mediation services. Part 1 &#8211; Market positioning for mediators<\/h1><\/h1><\/div><div class=\"fusion-title title fusion-title-3 sep-underline sep-solid fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.5;\"><h2>In conversation with Prof Dr Andr\u00e9 Niedostadek<\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Well through time. The podcast about mediation, conflict coaching and organisational consulting.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><script class=\"podigee-podcast-player\" src=\"https:\/\/player.podigee-cdn.net\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/inkovema.podigee.io\/175-174-marketingansatze-fur-mediationsdienstleistungen-teil-1-marktpositionierung-durch-mediatorinnen\/embed?context=external\"><\/script><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Andr\u00e9 Niedostadek<\/strong> holds a professorship for commercial, labour and social law at the Harz University of Applied Sciences; Master of Law (LL.M.) in intellectual property law; business mediator (distance learning university of Hagen); studied law in M\u00fcnster and Aberystwyth (Wales); additional training as a journalist; worked as a management consultant and in the banking sector from 2001 to 2008.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-3\"><h2>Contents:<\/h2>\n<p>Welcome to today's podcast episode! In this episode, we dive into the topic of &#8222;mediation and marketing&#8220; and shed light on how mediators can successfully establish their mediation services on the market.<\/p>\n<p><strong>Mediation in itself is not a sure-fire success - it requires targeted strategies and individual positioning in order to be visible and successful.<\/strong><\/p>\n<p>But why is positioning so important? Ultimately, it's quite simple: only those who position themselves clearly and distinctly on the market will be recognised by the desired target and customer group. Perception, visibility, acceptance - that's what it's all about. A strong positioning helps you to stand out from the competition and be recognised as an expert in the field of conflict resolution. This is not even primarily about competition between mediators, but about competition in the field of counselling as a whole. <strong>Mediators are the least likely to compete with judges in state courts<\/strong>but with team developers, coaches, supervisors and strategy consultants, i.e. all those who are otherwise trusted to conduct the difficult discussions or have other ideas.<\/p>\n<h2><strong>Market positioning process<\/strong><\/h2>\n<p>In today's article, we will introduce you to a proven process that you can use to develop your individual positioning. This process involves several steps that will help you to emphasise your uniqueness and formulate a clear message that appeals to your target group.<\/p>\n<ol>\n<li><em><strong>Self-analysis:<\/strong> What characterises you and your services? What are your strengths, skills and experience? An honest self-analysis will help you to identify your unique selling points.<\/em><\/li>\n<li><em><strong>Target group analysis:<\/strong> Who are your potential customers? What needs and problems do they have? A precise target group analysis is the first step towards successful positioning. You need to know your target group precisely in order to fulfil their expectations and requirements.<\/em><\/li>\n<li><em><strong>Market analysis:<\/strong> What does the competition look like? What gaps are there in the market that you can fill? A thorough market analysis will show you where the opportunities and challenges lie.<\/em><\/li>\n<li><em><strong>Positioning strategy:<\/strong> Develop a clear and concise positioning strategy. Define your core message and communicate it consistently across all channels.<\/em><\/li>\n<li><em><strong>Implementation and visibility (following episode in the podcast!):<\/strong> Use various marketing tools to communicate your positioning. Whether website, social media, presentations or networking events - make sure that your target group recognises you.<\/em><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p>In the podcast, we also talk about specific suggestions for mediation practice. From the use of digital platforms to networking strategies - we talk about how mediators can market their mediation services effectively and sustainably.<\/p>\n<p>Have fun listening!<\/p>\n<p>Visit our <strong>Follow website for more information<\/strong> and have a look at our <strong>concise guide to successful positioning in the mediation market<\/strong> to.<\/p>\n<p>Subscribe to our podcast and stay up to date on the latest trends and strategies in the mediation industry.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-boxed content-left\" style=\"--awb-title-color:#607d8b;--awb-iconcolor:#b4c6d6;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-hover-accent-color:#607d8b;--awb-circle-hover-accent-color:#607d8b;--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#b4c6d6;--awb-iconcolor:#b4c6d6;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon link-type-button icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/dev.inkovema.de\/en\/mediation-training\/mediation-training-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"icon\"><i style=\"border-color:#81a0b8;border-width:1px;background-color:#d62f31;box-sizing:content-box;height:40px;width:40px;line-height:40px;top:-70px;margin-left:-20px;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullhorn fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Mediation training<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Our training in mediation and conflict management in the business and labour world,<\/p>\n<p>headed by Prof Dr Sascha Weigel.<\/p>\n<p>New start each year in March and October.<\/p>\n<p>Register now for the next course!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/dev.inkovema.de\/en\/mediation-training\/mediation-training-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">More information here...<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-2 content-boxes-icon-boxed content-left\" style=\"--awb-title-color:#607d8b;--awb-iconcolor:#b4c6d6;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-hover-accent-color:#607d8b;--awb-circle-hover-accent-color:#607d8b;--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#b4c6d6;--awb-iconcolor:#b4c6d6;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon link-type-button icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" href=\"https:\/\/dev.inkovema.de\/en\/mediation-training\/business-mediation-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"icon\"><i style=\"border-color:#81a0b8;border-width:1px;background-color:#d62f31;box-sizing:content-box;height:40px;width:40px;line-height:40px;top:-70px;margin-left:-20px;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-info-circle fas circle-yes\"><\/i><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:18px;--fontSize:18;line-height:1.5;\">Training in organisational mediation - mediation in and for organisations.<\/h2><\/a><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Organisational mediation is the handling of conflicts that arise in the business and working world. It takes place in, with and for the organisation - by enabling the relevant members of the organisation to deal with conflicts appropriately.<\/p>\n<p>We train you for this or professionalise your mediation and conflict counselling approach. We start our training programme regularly in March each year.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more-button fusion-content-box-button fusion-button button-default fusion-button-default-size button- button-flat\" href=\"https:\/\/dev.inkovema.de\/en\/mediation-training\/business-mediation-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"fusion-button-text\">More information here...<\/span><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#ffffff;border-color:#ffffff;border-top-width:1px;\"><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#b4c6d6;--awb-border-color:#b4c6d6;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#356b8c;--awb-content-color:#4f4f4f;--awb-icon-box-color:#004767;--awb-toggle-hover-accent-color:#666666;--awb-title-font-family:&quot;Rubik&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:16px;--awb-content-font-family:&quot;Rubik&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-13973-1\"><div class=\"fusion-panel panel-default panel-0edc65a4c99d68462 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-title-color:#356b8c;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0edc65a4c99d68462\"><a aria-expanded=\"false\" aria-controls=\"0edc65a4c99d68462\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-13973-1\" data-target=\"#0edc65a4c99d68462\" href=\"#0edc65a4c99d68462\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Literature<\/span><\/a><\/h4><\/div><div id=\"0edc65a4c99d68462\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_0edc65a4c99d68462\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li>\n<p class=\"p1\"><b>Niedostadek, Andr\u00e9: Successful positioning with mediation services on the market, <\/b>in: <a href=\"https:\/\/www.springerprofessional.de\/praxishandbuch-professionelle-mediation\/26022730\">Practical guide to professional mediation<\/a><\/p>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":13975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183,314,752,42],"tags":[1193,14,1194],"class_list":["post-13973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-inkovema-podcast","category-marketing","category-podcast","tag-marktpositionierung","tag-mediation","tag-mediationsdienstleistungen"],"_links":{"self":[{"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/posts\/13973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/comments?post=13973"}],"version-history":[{"count":0,"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/posts\/13973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/media\/13975"}],"wp:attachment":[{"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/media?parent=13973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/categories?post=13973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.inkovema.de\/en\/wp-json\/wp\/v2\/tags?post=13973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}